AMI AUTOGLASS INSURANCE
An Alberta insurance provider focused on windshield repair and replacement coverage.
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Rocks Blamed
Strategy
Video
OOH
Digital
Social Media
Integrated Campaign
INSURANCE CAMPAIGN CREATIVE & BRAND AWARENESS
Rocks are evil.
An integrated advertising campaign built to spotlight Alberta’s notorious windshield damage problem while increasing awareness of AMI’s autoglass insurance coverage across digital, social, radio, OOH, and experiential.
Challenge:
Windshield damage is a common frustration for Alberta drivers, but insurance coverage is often overlooked or only considered after the damage happens.
Solution:
Developed the “Rocks Are Evil” platform, using humour, bold visuals, and highly relatable Alberta driving insights to turn an everyday annoyance into a memorable and attention-grabbing insurance campaign.
