MOBIL 1 x NHL
A global motor oil brand and official partner of the National Hockey League.
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NATIONAL SPONSORSHIP
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GIVIN'ER
Strategy
Retail Marketing
Integrated Campaign
Video
Digital
In-store
Shopper Marketing
RETAIL MARKETING & INTEGRATED ADVERTISING CAMPAIGN
ALL-STAR PERFORMANCE.
An integrated retail and advertising campaign created to connect Mobil1’s performance positioning with Canada’s deep-rooted hockey culture through digital, video, retail, and broadcast creative.
Challenge:
Create a campaign that felt authentically connected to hockey culture while reinforcing Mobil1’s premium performance positioning in a highly competitive automotive category.
Solution:
Developed a creative platform that used familiar hockey language and post-game interview tropes to reframe everyday vehicle maintenance as an “all-star performance,” creating a campaign built for cultural relevance, retail integration, and broad audience appeal.
