Dan Strasser

PARTNER (CREATIVE)

Dan is an award-winning Creative Director with national and international experience creating campaigns, brand platforms, and creative work for clients globally. His work has been recognized at leading industry award shows, including multiple Cannes Lions wins. At Trigger, he leads creative direction and production across advertising, design, strategy, digital, retail, and integrated campaigns.

Jaime McHardy

PARTNER (ACCOUNTS)

Jaime works at the intersection of client leadership, strategy, and creative execution at Trigger. She helps brands align business goals with clear direction while keeping creative, production, and partner-agency teams moving together throughout the process. Her experience spans integrated campaigns, brand development, and marketing across a wide range of industries.

Geoff Hardwicke

PARTNER (PRESIDENT)

Geoff brings decades of advertising, branding, and agency leadership experience to Trigger, having worked with both major national brands and ambitious independent businesses. As President, he oversees agency operations and long-term growth, bringing strategic perspective, practical experience, and deep knowledge of the Canadian advertising industry.